Fáilte Ireland
Fáilte Ireland, the National Tourism Development Authority was established under the National Tourism Development Authority Act, 2003 to guide and promote tourism as a leading indigenous component of the Irish economy. The organisation provides strategic and practical support to develop and sustain Ireland as a high - quality and competitive tourist destination. In this context, our mission is broadly:
"To increase the contribution of tourism to the economy by facilitating the development of a competitive and profitable tourism industry."
Fáilte Ireland works in strategic partnership with tourism interests to support the industry in its efforts to be more competitive and more profitable and to help individual enterprises to enhance their performance.
We have three principal areas of operation.
We help to develop product offerings for both the domestic and overseas markets and lead the marketing effort to promote Irish holidays to the domestic consumer. Please click here to visit our consumer travel website www.discoverireland.ie
We support enterprise development in Irish tourism, promoting best practice in operations, quality and standards and facilitating investment in tourism infrastructure.
Thirdly, we build human resource capability in the industry, investing heavily in training provision and standards across the publicly supported educational system, through our own training network of outreach centres and also, increasingly, via our executive and management development programmes for the tourism industry.